Books and magazines are information, raw data, literally a stream of words and pictures set in some more or less comprehensible order. The app is no more than the tool that allows you to access these streams. Once a book has become a whole interactive experience with bits where you can look at the characters in three dimensions and access their fake Twitter accounts, it’s not a book anymore. It’s an app.
Touch Press’s iPad app for exploring T.S. Eliot’s The Waste Land is lovely and engaging, but it’s not The Waste Land, any more than Bjork’s Biophilia app is Bjork’s Biophilia album. There’s nothing wrong with that — and a lot that’s right and exciting and challenging — but it’s still a fundamental difference that I think too many people misunderstand.
Nor is there is no value for you, the reader, in inextricably tying any media you buy, be it a book or an issue of a magazine or a music album, to a specific platform or app. It’s a trick that only benefits whoever owns that platform or app.
Think of it this way: imagine if you bought a hardback book on the understanding that you could read it only as long as you lived in your current house. When after a year or two or ten you pack up your bookshelves in a moving van and go elsewhere, you discover that all of your books are suddenly blank and empty. When you complain to the bookstore — if it’s even still around — you’re told that this is just how things work now, and that you’ll simply have to buy all of those books again, and that if you don’t understand why you’re just a doddering old fool and part of the Old Way and soon to be swept into the dustbin of history.
That may sound absurd, but I think it’s a perfectly apt analogy for the current situation.
Books are not apps; we do not expect, nor should we, to upgrade them every time we decide to exchange one rapidly obsolescing tool for another, the way we do with apps. Call me old-fashioned, but when I buy a book, I expect to keep it until I throw it away or sell it, or until I die. I expect to be able to give my Neil Gaiman books to my children.
The real problem with using open formats and open delivery systems to create and sell ebooks isn’t functionality or delivery system or even piracy or digital rights management. The problem, with this model is that Apple or Amazon don’t make money off of every single transaction…and this is obviously a terrible calamity that must be prevented at all costs.
So the nerds at Cupertino and Seattle invent yet another goofy new ebook format that brings absolutely nothing to the rich media table and won’t play with anybody else’s toys…and try to convince you that it’s better than an open system. After all, why would you simply read something like A Brief History Of Time, when you could have animations of Stephen Hawking doing pirouettes around an animated GIF of the Milky Way while a fucking Skrillex remix of “Rocket Man” bumps away in the background?